World Tourism Day - 27 September

World Tourism Day is commemorated annually on 27 September to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. Tourism can contribute to the SDGs (Sustainable Development Goals): through quality tourism training, which invests in education and skills; by investing in sustainable infrastructure and accelerating green transformation, including opportunities to decarbonize the sector and promote climate-resilient infrastructure; and through investing in innovation technology and entrepreneurship that can upskill tourism’s workforce.

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The World Tourism Organization (UNWTO) designated the Day in September 1979, to commemorate the anniversary of the adoption of the UNWTO Statutes on 27 September 1970.

World Tourism Day highlights tourism’s transformative potential as an agent of positive change. Realizing this potential, however, demands more than growth alone. It requires good governance, strategic planning, robust monitoring and clear priority setting that align with long-term sustainability goals. Tourism is more than an economic sector, it is a catalyst for social progress, delivering education, employment and creating new opportunities for all.